Abstract: Coix industry is character agriculture industry in Pucheng County. With the rapid development of coix industry, the industrial level did not increase because of some technical factors. This paper put forward countermeasures, including the coix seed breeding, standardized cultivation, seed storage and deep processing technology, comprehensive utilization of straw (shell), science and technology service system and brand construction of coix seed industry, to promote the development of coix industrialization in Pucheng.