Abstract:
In order to further understand the research status and the future development trend of the research on returning home to start a business in China at present, CSSCI source journals with the theme of "Returning home to start a business" from 2000 to 2021 were selected from the CNKI journal database, and the quantitative analysis capabilities of Citespace and CNKI were used to analyze the literatures from the perspectives of time, subject, journal, and highly-cited papers. Then, the development status of the research on returning home to start a business in China was revealed, and the research trend in this field was reflected through the keywords and burst terms. The results showed that a total of 418 articles were selected, which were mainly published in the economic and sociological journals. There was a lack of coordination and communication among the main research forces and institutions and the distribution was not balanced. In terms of the research content, there was a lack of in-depth comparative analysis of migrant workers returning home to start their own businesses in multiple regions. In the future research, the research field of returning home to start a business should be further optimized in terms of the research subjects, institutions and contents.