Abstract: Under the national strategy of comprehensively promoting rural revitalization, agricultural journals, which serve as a critical bridge between agricultural technology research and practical application, are undergoing a profound transformation from traditional content production to digitalization, platformization, servitization, and precision. Using Southeast Horticulture as a case study, this paper delves into the innovative pathways for developing distinctive journal columns. It examines aspects such as column positioning, editorial capacity building, digital dissemination, and collaborative mechanisms with science and technology commissioners. The study aims to facilitate a shift from "theoretical suspension" to "practical anchoring." The successful practices of Southeast Horticulture offer replicable experiences for similar journals in their pursuit of distinctive column development.