Abstract: From the perspectives of farmers, farmer’s cooperatives and supermarkets, by using “farmers+cooperatives+supermarkets” running manner as a studying model, the difficulties that those membership faced were analyzed, and optimizing countermeasures, such as developing rural land circulation, standardized production, guiding deep processing for agricultural products, effective implementation and monitoring the quality of tube, strengthening the construction of infrastructure, the development of third party logistics team, were put forward.