Abstract: Brand agriculture in Nanping City has made some achievements by some measures including design of development plan, pushing forward brand marketing development, strengthening quality and safety supervision and stepping up efforts in brand promotion. There are some problems including low production standardization level, low added value of brand agriculture, poor circulation of agricultural products, weak consciousness of brand marketing and less support from government. In order to push on the development of brand agriculture in Nanping City, some measures were suggested including nurturing of new business entities, incubation of technological innovation, guarantee of financial service and green development monitoring.