Abstract: According to the situation that the consumption of fruit in China is increasing year by year, the characteristics of fruit consumption at the present stage in China were analyzed, and the main factors affecting the fruit consumption were summarized, including the urbanization level, fruit output, fruit export volume and regional differences. In order to further analyze the extent and direction of the influence of each influencing factor, the multiple linear regression model was established, and the multicollinearity of the model was modified by using the method of stepwise regression. The results showed that:the level of urbanization, regional differences, fruit output, and fruit export volume all had significant impact on the fruit consumption in China, and the degree of influence was in order from large to small. Combined with the development trend of the economy and society in China, the consumption of fruit in China would continue to increase in the next few years, and there was a large space for increase. Accordingly, some countermeasures were put forward from the aspects of developing the economy, establishing the industrial belt of high-quality fruit, accelerating the construction of modern logistics and expanding the import and export trade of fruit.