Development Path of “Rural Tourism+Cultural Creativity” Industry in Qingzhou City of Shandong and Its Development Strategy

With the emergence of the problems of homogenization and low-end rural tourism, the transformation and upgrading of rural tourism has become the focus of people's attention. As a new industry, the cultural and creative industries can inject new vitality into the development of rural tourism. How can we ensure that the cultural creativity is effectively integrated into the rural tourism? The current situation of the development of rural tourism in Qingzhou City and the problems it faced were analyzed from the perspective of industrial integration. Then, by taking the six elements of tourism "food, housing, transportation, tourism, purchasing and entertainment" as the entry point, the integration path of the cultural creativity into rural tourism was specifically analyzed, and the countermeasures for the integrated development of the rural tourism and cultural creativity were put forward.